The new members of the SAF Board of Directors.
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions on the association’s Retailers, Wholesalers and Growers Councils.
“SAF relies on these industry leaders to provide insight and advice for everything the association does, from developing events and content to addressing industry challenges,” says SAF CEO Kate Penn. “We are thankful for their dedication and service and look forward to working with these new board and council members.”
SAF members voted in July by electronic ballot for new leaders to voluntarily serve on SAF’s board and councils. The new board members represent each segment of the industry. Their three-year terms begin in October.
The new members of the SAF Board of Directors are:
Wholesale
David Legge
President, Denver Wholesale Florists
Denver, Colorado
Retail
Jennifer Barnard
Co-owner/Manager, Tillie’s Flower Shop
Wichita, Kansas
Grower
Rodi Groot
Director of Sales, Sun Valley Floral Group
Arcata, California
See the current SAF Board of Directors, here.
Council winners also serve three-year terms, which begin in January. Each segment council member is appointed to one of SAF’s taskforces — Career Development, Connections, Future and Sustainability — which meet twice a year.
The new council members are:
Wholesale Council Winners
Retail Council Winners
Grower Council Winners
Browse through the current Board, Council and Taskforce members here. Interested in being part of SAF’s Volunteer Leadership? Have questions about getting involved? Inquire via LiveChat.
Amanda Jedlinsky is the managing editor of SAF Now.
