The Society of American Florists
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
Explore SAF’s Floral Industry Resources
Latest Floral Industry News
Feeling Stuck? You’re Not Alone
Social media getting stale? Having trouble finding floral designers? Wondering who will take over...
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his...
FNRI Funding Survives First Budget Hurdle
https://youtu.be/B1GF9G0Ux5Q?si=cfxvZAkpmHuiO4Hl Despite significant funding cuts across many...
Highlights from this issue
The Next Gen of SEO
Voice search and AI tools are reshaping how people find flowers. It’s time to optimize for the new digital frontier.
Blooms with Bonuses
Selling giftware can be a big challenge but used as an integral part of a flower arrangement, the right merchandise can increase average order value and revenue.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds
