The Society of American Florists connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
Explore SAF’s Floral Industry Resources
Latest Floral Industry News
Master Sympathy Sales, Cut Costs, and Transform Designs
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or...
Obituary: Paul Raimondi 1942-2024
Maryland florist and past SAF Retail Council member Paul Raimondi Jr. died Oct. 16. The...
Highlights from this issue
Resolve to Staff for Profit in 2025
Reexamine your staffing needs for 2025 to control one of your business’s biggest expenses.
SEO Strategies for Beginners
Search engine optimization can sound complex and intimidating, but there are useful, executable SEO strategies just about any business can employ to help customers find their business online.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds
