Society of American Florists Connecting the Floral Industry

 

 

 

 

The Society of American Florists   connects retailers, wholesalers, growers and suppliers to cultivate a thriving        floral community.

Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

SAF's 139th Annual Convention

SAF Miami 2024: Aug. 6-9

Join floral pros from all industry segments to experience three days of world class business training, creative inspiration, and networking with 400+ peers.

July Idea Exchange: Technology to Elevate Your Business

July 16 at 2 PM ET

Unlock the potential of technology to revolutionize your business. Join your peers to discuss innovative apps, bridging existing system gaps, and how to optimize current tools like your point-of-sale system and website. Plus, tips and tricks to maximize your Cybersecurity systems.

1-Day Profit Blast

Somerset, NJ: Nov. 5, 2024

Florists and staff get practical advice to boost their bottom line in a half-day program covering design, service, marketing and more. Plus, a supplier showcase with plenty of networking time.

Latest Floral Industry News

Highlights from this issue

Are You Leveraging Your Digital Storefront?

Florists and experts share proven tactics to boost e-commerce sales and move more product.

Read Now

A New RX for Your SEO

SEO strategies are constantly changing and so is the way consumers find information online. Are you keeping up?

Read Now

The Floral Industry Association of America Connecting Florists to serve consumers better

Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

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