Society of American Florists Connecting the Floral Industry

The Society of American Florists 
connects
retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.

Society of American Florists Connecting the Floral Industry
The Society of American Florists Connecting the Floral Industry

SAF News, Events and Updates

September Idea Exchange: Using Tech to Level Up

September 18 at 2 PM ET

Learn how florists are streamlining operations and saving time with smart, affordable tech solutions. We'll discuss creative ways to connect existing systems, maximize tools like POS platforms and websites, and tap into automation, AI, and more to boost efficiency — without big investments.

Petal It Forward

October 15, 2025 | Nationwide

Participate in SAF’s annual goodwill initiative, where floral industry members across the country head out into their own communities on one day in October to hand out flowers — encouraging recipients to keep one and share the other. A simple, meaningful way to highlight the joy of giving and receiving flowers.

1-Day Profit Blast

November 4, 2025 | Atlanta, GA

Looking for a quick getaway that delivers big results? Profit Blast brings florists together for one powerful day of education, networking, and a supplier showcase — all designed to help you sharpen your skills, grow sales, and boost profits.

Latest Floral Industry News

Highlights from this issue

Main Street’ Marketing

From flower donations to volunteering, florists are turning local engagement into marketing gold.

Read Now

Leverage the Latest Tax Changes

With permanent rate cuts and expanded write-offs, a new law offers big savings — and new risks — for small business owners.

Read Now

The Floral Industry Association of America Connecting Florists to serve consumers better
Since 2015, the Society of American Florists has spearheaded one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!

SAF Classifieds

The American Floral Network Uniting the Floral Market through its SAF Classifieds

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