The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
SAF News, Events and Updates
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Latest Floral Industry News
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks...
Digital Power Up: The Power of PinterestÂ
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month....
The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia...
Highlights from this issue
Are You Leveraging Your Digital Storefront?
Florists and experts share proven tactics to boost e-commerce sales and move more product.
A New RX for Your SEO
SEO strategies are constantly changing and so is the way consumers find information online. Are you keeping up?
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
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