Many florists learned during the pandemic that they were able to generate unexpected profits by keeping a close eye on labor and facility costs. In...
Behind the Scenes of Plant Breeding at SAF Orlando 2021
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
Florist Celebrates ‘Mental Health Monday’ with Flower, Snack Giveaway
Sarah LoBue, AIFD, ICPF, put a chalkboard sign outside her Carlinville, Illinois shop last week that likely spoke to everyone who saw it: “If...
4 Tools to Help with Succession Planning
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
Delta Variant Spreads Uncertainty
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact...
Reinvesting Pays Off for Florists
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the...
SAF Competition Highlights Outstanding Varieties
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
4 Ideas to Boost Your ‘Back to School’ Business
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more...
Learn the Elements of a Winning Contract
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Weathering Workforce Woes During the Business Boom
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop....
SAF Elects New Board, Council Members
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions...
Will Ecuador’s Rose Farms Be Swayed by Cannabis?
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower...
Turn Browsers Into Buyers at SAF Orlando 2021
Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture...