“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
Member Spotlight: Alan Tanouye of FloraLife
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
5 Ways to Resonate with Gen X
A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large...
OSHA Vaccine Rule Raises Labor Issues and Questions
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may...
Seed Your Future Promotes Industry Careers at FFA Convention
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA...
Study: Consumer Age Is Driving Force Behind Flower Purchases
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...
Profit Blast: Learn Tips for Sustainable and Profitable Design
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Profit Blast Preview: Incentive Programs to Attract and Retain Talent
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
PMA and United Fresh Join to Form International Fresh Produce Association
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name:...
Holiday Success: Forecasting Holiday Sales
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
A Petal It Forward Participant’s Recipe for Success
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...