The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a...
Inspire Your Team, Prevent Burnout
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works...
Freight Costs, Concerns, Intensify Ahead of Holidays
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays —...
Member Spotlight: Theresa Colucci of Meadowscent
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Maximize Sales with the Holiday Planning Package
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales...
California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking;...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their...
Holiday Success: Hacks to Find Seasonal Help
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking...
Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is almost here! Remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and...
Weathering Workforce Woes During the Business Boom
A file next to the register at The Secret Garden Florists holds the resumes of people interested in working at the Linwood, New Jersey flower shop....
National Floral Marketing Promotion Proposed
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as...