As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works...
Freight Costs, Concerns, Intensify Ahead of Holidays
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays —...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a...
Inspire Your Team, Prevent Burnout
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
Member Spotlight: Theresa Colucci of Meadowscent
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
Holiday Success: Hacks to Find Seasonal Help
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking...
California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking;...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their...
Maximize Sales with the Holiday Planning Package
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales...
Floral Pros Gather for Design, Staffing and Marketing Tips
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
OSHA Vaccine Rule Raises Labor Issues and Questions
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may...