Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 —...
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by...
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses,...
[mom_video type='vimeo' id='708670525' width='900' height='506'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...