[mom_video type='vimeo' id='769057337' width='900' height='506'] Practicing sustainable floristry doesn’t have to be time consuming, laborious or...
How the ‘Art and Science’ of Breeding Affects Availability
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Flowers of the ‘Dead’ Experience New Growth
Porcupines almost spoiled El Día de los Muertos for some celebrants who were depending on marigolds from Texas Specialty Cut Flowers. A group of the...
Encourage Small Business Saturday Sales
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....
Member Spotlight: Diana Erazo of Ecoroses, Machachi Valley, Ecuador
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Pendulum Swings Back on Independent Contractor Rules
If you have independent contractors on your payroll, it soon might be easier for those workers to claim “employee” status — and the benefits, such...
Europe’s Energy Crisis Could Have ‘A Myriad of Consequences’ for Floral Industry
Flower production and exports from Europe — and particularly the Netherlands — are expected to be significantly reduced this winter as flower...
Member Spotlight: Ellen T. Paparozzi, Ph.D. of the University of Nebraska-Lincoln in Lincoln, Nebraska
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Highlight the Joy of Flowers with these Marketing Themes
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...
Texas Florists to Soak in HR, Customer Service and Operational Hacks
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
Petal It Forward Grabs Media Attention Nationwide
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important...
What Do Floriculture Jobs Pay? Help Seed Your Future and AFE Find Out
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
Petal It Forward Spreads Instant Gratitude Nationwide
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...