The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Member Spotlight: Eddie Wingrat of Flowers & Fancies in Owing Mills, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...
Holiday Prep Series: Keep Employee Mental Health Top of Mind
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...
Dive Into Data to Increase Web Sales
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers...
Pantone Names ‘Viva Magenta’ Color of the Year
Pantone’s 2023 Color of the Year, Viva Magenta (Pantone 18-1750), exudes confidence and enthusiasm — and brims with possibility in the creative...
Christmas Greens: A Year in the Making
Sharing your products’ origin is a way to interest, engage and impress customers. The latest issue of Floral Management tracks the backstory of...
Find Suppliers with SAF’s 2023 Fresh Product Buyer’s Guide
There’s a world of beautiful fresh product to choose from — but getting to know different farms and suppliers can be a challenge. The latest issue...
New Board Members Bring Diverse Expertise to SAF
A vice president of a floral supply company with a global market outlook. A third-generation florist whose business has grown 149 percent in the...
Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong...
Five Minutes With J Schwanke on Adding Value to Designs
[mom_video type='vimeo' id='776708598' width='900' height='506'] There are many ways to add value to an arrangement, whether it be through the...
Teleflora Launches Holiday Campaign, Pop Up with Ukrainian Culture Center
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the...
Profit Margin Under Pressure? Learn How to Control Costs
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The...
Holiday Prep Series: Drive Profit with Delivery
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their...