[mom_video type='vimeo' id='769057337' width='900' height='506'] Practicing sustainable floristry doesn’t have to be time consuming, laborious or...
Improve Mental-Well Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. In October, the Society of American...
Flowers of the ‘Dead’ Experience New Growth
Porcupines almost spoiled El Día de los Muertos for some celebrants who were depending on marigolds from Texas Specialty Cut Flowers. A group of the...
Europe’s Energy Crisis Could Have ‘A Myriad of Consequences’ for Floral Industry
Flower production and exports from Europe — and particularly the Netherlands — are expected to be significantly reduced this winter as flower...
Pendulum Swings Back on Independent Contractor Rules
If you have independent contractors on your payroll, it soon might be easier for those workers to claim “employee” status — and the benefits, such...
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Member Spotlight: Diana Erazo of Ecoroses, Machachi Valley, Ecuador
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Encourage Small Business Saturday Sales
Saturday, Nov. 26, is Small Business Saturday — a day for consumers to celebrate and support small businesses and all they do for their communities....
Europe’s Energy Crisis Threatens Flower Production
With double-digit inflation and crippling energy costs and rations throughout Europe due to the conflict in Ukraine, flower producers are switching...
What Do Floriculture Jobs Pay? Help Seed Your Future and AFE Find Out
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
Petal It Forward Grabs Media Attention Nationwide
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important...
Texas Florists to Soak in HR, Customer Service and Operational Hacks
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
How the ‘Art and Science’ of Breeding Affects Availability
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get...
Highlight the Joy of Flowers with these Marketing Themes
If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...
Petal It Forward Spreads Instant Gratitude Nationwide
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’...