Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
‘Friendships are Flourishing’ From Next Gen Connections
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have...
Industry Trends and Challenges: Enhancing the Consumer Experience
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Ward Off Inflation Woes
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit...
4 Resources to Implement Sustainable Practices
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...
Member Spotlight: Nicholas Chang of Rosaprima in Miami, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Your Mother’s Day Survival Guide
The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for...
Industry Trends and Challenges: Succession Planning
Editor’s Note: This report is the third in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
New CEO Shares Priorities for FTD
An ecommerce executive with a track record of scaling large business — including as vice president of Amazon Marketplace — is now in charge of FTD....
Optimize Your SEO Before Mother’s Day
With Mother’s Day coming up, it’s a good time to make sure customers can find you online. The best way to do it? Optimize your SEO. In a course on...
Industry Trends and Challenges: Artificial Intelligence
Editor’s Note: This report is the second in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Industry Entrepreneur Lands on Inc. Magazine’s Top 200 List
Kim Kardashian and Eva Longoria were among some of the more famous names on Inc. magazine’s recently published Female Founders 200 list — but there...
Grow Your Mother’s Day Sales with Plants
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow...
Snap Up Some Spring-Inspired Publicity
With the return of spring flowers and blossoming trees, why not celebrate the season by staging space in or around your shop to lure in visitors who...