https://www.youtube.com/watch?v=1mavVeVbgKI Teleflora’s new national holiday campaign, “The Power of Wishes” brings the partnership between...
Holiday Campaign Celebrates ‘The Power of Wishes’
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Floral Industry News
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Fewer Tulips, Higher Prices Expected in 2025
The floral industry is bracing for a tough tulip season in 2025, with a combination of factors putting pressure on tulip prices, quality and...
Break Down Barriers to Sustainable Floristry
If composting services aren't available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick...
Holiday Prep: Stand Out Online
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Next Gen LIVE! Offers ‘Incredible Value’ for Young Floral Pros
Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
How Might a Trump Administration Affect the Industry?
The presidential election is behind us, but much uncertainty lies ahead. Get the scoop on how President-elect Donald Trump’s policies might impact...
Kindhearted Florist Died Spreading Joy with Flowers
Staci Bryant of Expressions Unlimited in Greenville, South Carolina, died Oct. 16 while passing out flowers for Petal It Forward. Staci Bryant, a...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Obituary: Paul Raimondi 1942-2024
Maryland florist and past SAF Retail Council member Paul Raimondi Jr. died Oct. 16. The third-generation owner of one of Maryland’s largest florists...
Media Amplifies Petal It Forward’s Uplifting Message
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
Master Sympathy Sales, Cut Costs, and Transform Designs
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
Petal It Forward ‘Inspires Everyone’ to Pay it Forward
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Florists Tiptoe Through Election Season
Should retailers tap into the emotions and passions of the upcoming election? For two florists, the answer to that question came from having...