Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on...
Floral Industry News
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Win Customers Over With an Unexpected Gift
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers...
As Chip Card Technology Rolls Out, ‘Liability Shift’ Deadline Approaches
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about...
Email Receipt That Score More Sales
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when...
Presentation Bouquets for a Dancing Queen
What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate...
A New Year’s Resolution: Humanize Your Marketing
To improve your marketing in 2015, change your perspective. Rather than focusing on the quantity of likes, fans and followers, really think about...