Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market...
Flowers Play Pivotal Role in Honoring Fallen Service Members
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
New Rules Dramatically Increase Overtime Threshold
A new rule issued by the U.S. Department of Labor doubles the threshold of workers currently eligible for overtime — and is expected to have serious...
Best Practices for Time-Crunched Customers (and Stressed-Out Staff)
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your...
OSHA Making Reports Public
The U.S. Occupational Safety and Health Administration (OSHA) has issued a rule that will now require employers of 250 employees or more to submit...
Hey, Senator: Wanna See a Flower Shop?
Members of Congress may spend a lot of time in Washington, but they’re also eager to visit constituents during their scheduled work periods at home,...
Celebrated Hip Hop Producer Calls Flowers Addicting
Ever have to fight through the stereotype that men don’t like flowers — or that flowers and gardening are passions best left to the staid? Last...
Florists Score High Profile Coverage Leading up to Mother’s Day
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
STARS Gains Ground
As the presidential field narrows, the Society of American Florists continues to build support for the STARS Act in Congress. Along with members of...
First Lady’s Luncheon Highlights Blooms and Foliage from Five States
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First...
New Study Provides Insights on Three Generations of Flower Buyers
Ever find yourself dismissing twenty-something customers before they even set foot in your store? (They never buy flowers from a florist.) Feel like...
Flowers Get a Nod from Two National Groups
The Society of American Florists may have responded to 19 companies that disparaged Mother’s Day flowers this year — but a handful of positive...
Florists Work Hard for Mother’s Day Dollars
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Four Students Receive AFE Ball Intern Scholarships
The American Floral Endowment has awarded four students with 2016 Vic & Margaret Ball Internships. The students will receive scholarships after...