https://youtu.be/IslUUigU0_c Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
The Pivot Point: Reinventing a Floral Institution to Support Growers
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Floral Industry News
Does Your Marketing Have What It Takes to Win $5,000?
A trade organization that launched a national advertising campaign that aligned flowers with self-care. SAF's Marketer of the Year contest is...
The HR Shortcut Every Florist Needs
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring...
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
Floriculture Growers Receive USDA Assistance for Rising Costs
U.S. growers of flowers and foliage are receiving federal aid through the U.S. Department of Agriculture’s new Marketing Assistance for Specialty...
Valentine’s Day Buyers of Flowers and Plants Hit All-Time High
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in...
Next Gen LIVE! Inspired and Connected Young Floral Pros
SAF's Next Gen LIVE! conference in Dallas brought together 133 young floral professionals for education, networking and off-site floral experiences....
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for...
Congressional Action Days ‘Makes a Difference’ for New York Florist
https://youtu.be/rsUHhf4R2ag The first time Sherry Grimes-Jenkins attended the Society of American Florists’ Congressional Action Days, she felt a...
SAF Champions Industry in Valentine’s Day Coverage
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...
SAF Stands Up to Anti-Flower Ads
SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. Valentine’s Day is big business, and...
Floral Industry Fights for Fair Trade, Workforce Solutions, and More
Tim Farrell, AAF, AIFD, PFCI (second from left), talks with a legislative aide during SAF’s Congressional Action Days in 2023. Floral...
Mixed Economic Signals Shape Industry’s 2025 Outlook
Most floral businesses finished 2024 with “good” or “okay” sales but anticipate a mixed economic landscape as they head into 2025 because of rising...
Wanted: Industry Legends and Rising Stars
Leanne Kesler, AAF, AIFD, FDI, PFCI, education director of Floral Design Institute, received the Tommy Bright Award in 2024. Also pictured is SAF...
Smart Strategies for Hiring Leaders
A great manager can inspire a team to new heights — but a bad one? They can drive employees away and cost businesses. In the January/February...