On November 11, City Line Florist posted a 40-second video to Facebook with the caption, “Take time… to stop and smell the roses!” In the video,...
Back in September during SAF Maui 2016, the Society of American Florists’ annual convention, six floral industry members shared stories on the theme...
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
The Chicago Cubs’ historic World Series win earlier this month was a boon for some business owners selling team-themed goods and gear....
To mark a milestone anniversary, a florist in Northern Virginia hitched its celebration to a citywide event — and a fairy tale. Karin’s Florist in...
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in...
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and...