At press time, the Society of American Florists was keeping a close eye on Hurricane Matthew, which has the potential to “hammer parts of eastern...
Gabriel Becerra Appointed to President of FMRF
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of...
In Biennial Address, SAF CEO Shares Good Economic News — and Caveats
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the...
Four Floral Businesses Receive the 2016 Century Award
The Society of American Florists celebrated the longevity of four floral industry businesses with the SAF Century Award during SAF Maui 2016, the...
High-Tech Loyalty Program Lands Connecticut Shop Marketer of the Year Honors
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing...
Florists from 41 States Commit to Local Petal It Forward Events on Oct. 19
Florists of all sizes are encouraged to participate in Petal It Forward on Oct. 19. SAF has tools, including talking points, templates and...
Leo Roozen, AAF, Receives 2016 Paul Ecke, Jr. Award
A business and industry leader who heads the country’s largest flower bulb grower is the recipient of the Society of American Florists' 2016 Paul...
Gay Smith Receives 2016 SAF President’s Award
An international expert in floral care and handling and dedicated volunteer to the Society of American Florists' (SAF) annual Outstanding Varieties...
‘Tabledance’ Wins Outstanding Varieties Competition
Oriental Lily ‘Tabledance’ won the Best in Show title in the Outstanding Varieties Competition during the Society of American Florists’ 132nd Annual...
Dwight Larimer, AAF, PFCI, Receives Industry’s Highest Honor
Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in Boulder, Colorado, received the floral industry's greatest honor on Sept....
Brian E. Whipker, Ph.D., from NC State University Receives the 2016 Alex Laurie Award
A renowned researcher on plant growth regulators who developed numerous tools and resources for the industry is the 2016 recipient of the Society of...
Tom Bowling, AIFD, PFCI, Receives the Tommy Bright Award for Achievement in Floral Presentation
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright...
Industry Leaders Discuss Policy Priorities at SAF Maui 2016
The Society of American Florists’ Government Joint Council will meet this week during SAF Maui 2016 to review and discuss several public policy...
Congressman Pays Visit to Oregon Flower Farm
Flowers, family and national legislation were some of the topics a U.S. congressman touched on when he visited a flower grower in Oregon last week....
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...