As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother's Day marketing without disparaging flowers. These companies...
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Floral Industry News
Florists Get Prepped and Inspired Ahead of Mother’s Day
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
SAF Launches New Course to Boost Digital Marketing
One of the busiest holidays is right around the corner. Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Shifting Tariffs Reshape Floral Businesses
(AI Photo) In the past month, about 75% of Nick Fronduto’s time has been spent on tariff-related activities related to Jacobson Floral Supply, a...
Drive Sales With Spring Promotions
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home...
Free Course Helps Steer Clear of Distracted Driving
In 2023, 3,275 people died from crashes involving distracted drivers, accounting for 8% of all fatal crashes, according to the National Highway...
Obituary: Herman Meinders 1937-2025
Herman Meinders, AAF, a pioneer in floral wire services, dedicated philanthropist and 2012 inductee into the Society of American Florists’...
Suppliers Navigate Supply Chain Shifts
As the ever-evolving situation with tariffs creates some understandable panic/concern among floral industry buyers, navigating supply chain...
Power Up Spring Holiday Promotions and Sales
Passover and Palm Sunday are less than two weeks away, with Easter, Administrative Professionals’ Week and Mother’s Day close on their heels. The...
Find Success with Local Flowers
Jenny Mark, who's grown flowers for a decade on her 24-acre farm, Trademarks Flower Farm, in Upstate New York, shares tips for buying local flowers....
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
Floral Industry Unites for Changes in Washington
Danny Sanchez, South Florida Florals; Edwin Perez, Jet Fresh Flower Distributors; Corrine Heck, Details Flowers; Kristin Gilliland,...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Floral Community Delivers a ‘Miracle’ to Texas Woman
On March 5, 50 stems of Sarah Bernhardt pink peonies arrived in Texas, to Naomi’s overwhelming surprise (see photo of the flowers, above). With...