By Anne Holub How often should you change in-store displays and add new merchandise? Once a season? Once a month? That may not be enough to keep...
SAF Palm Springs Events to Offer Inspiration and Goods to Shake Up Showrooms
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Floral Industry News
Industry Members Wear Hearts — and Brands — on Sleeves for Petal It Forward
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...
Florists in 36 States Plan to ‘Petal It Forward’ on Oct. 24
As of late August, florists in 36 states and the District of Columbia had notified the Society of American Florists of plans to hold Petal It...
Sunflower Wall Generates Goodwill, PR For New York Florist
By Katie Hendrick Vincent Last week, thousands of New Yorkers stumbled upon a sunny surprise: a wall of sunflowers erected outside Starbright Floral...
Internships Attract the Best and Brightest. Learn How to Create a Program that Delivers
Millennials are now the largest generation in the U.S. workforce — and their younger siblings and cousins are coming up the ranks fast. Last year 9...
Minnesota Summer Camp Puts Flowers Front and Center
A summer camp in Minnesota has put flower growing and floral design front and center in its programming. Camp Birchwood for Girls in LaPorte,...
Certified American Grown Celebrates Fourth Anniversary, Grows Its Ranks
In the final days of July — which Congress designated “American Grown Flowers Month” — Certified American Grown celebrated its fourth anniversary...
Minnesota Grower Reduces Turnover With New Hiring System
For growers, finding — and keeping —quality workers is a tough hurdle. At Len Busch Roses in Plymouth, Minnesota, labor has become a challenge in...
Washington Post Highlights Challenges and Potential of Floral Industry Workforce
A major national newspaper recently highlighted the challenge of engaging younger professionals in horticulture fields — and the potential rewards...
‘Today Show’ Tells Fans: ‘A Simple Bouquet Can Help Kick Start Your Day’
Fans of the “The Today Show” recently got a flower-friendly reminder in their inboxes. In an email titled “The secret to waking up in a good mood,”...
PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
AAF to Induct Four Honorees in Palm Springs
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Four Floral Businesses to Receive the Century Award in Palm Springs
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
At SAF Palm Springs, Planning Tips for a Profitable Christmas
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Get Your Petal It Forward Event Listed
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a...