The Board of Directors of the Tree Care Industry Association (TCIA) has announced that David White, CAE, will join the association as its new...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
‘Two-Minute Trends’ Videos: 340,000+ Views and Counting
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...
John L. Tomasovic Sr., AAF: 1935-2018
A legend in the plant industry, true gentleman, and the owner of a venerable family business in St. Louis, died January 11, 2018. John L. Tomasovic,...
SAF Appoints Six Leaders to Chair Councils
The Society of American Florists appointed six members from its Board of Directors to serve as chairmen on its segment Councils and Joint Councils,...
Two-Thirds of Florists Predict Strong Valentine’s Day Sales
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent...
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...
Philadelphia Florist Appears on ABC Sitcom
Fans of “The Goldbergs” on ABC may have noticed that the zany family of five has some pretty familiar neighbors. The series is a slightly...
55 Percent of Florists Report Increase in December Holiday Sales
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong...
Florists Count Down to SAF 1-Day Profit Blast in Omaha
The owner of Iris Blossoms in Clearwater, Kansas, has been counting down the days until her trip to Omaha, Nebraska, for the Society of American...
CAD to Kick Off with Insiders from Both Sides of the Aisle
Talking to lawmakers on Capitol Hill about the floral industry’s legislative priorities is the draw of the Society of American Florists’...
Across Industries, Business Owners Review Sexual Harassment Policies
October 5 is the day the sexual harassment fuse ignited in the national consciousness, the day The New York Times published the first allegations...
SAF Member Talks Regulations, Research Funding with Influential D.C. Decision-Makers
“Groups working together can make a difference.” That was a major takeaway for Jamie Kitz, key account manager with Sakata Ornamentals in Salinas,...
At Rose Parade, Sunny Weather and a Push for Homegrown Flowers
While parts of the country kicked off the new year with freezing temperatures, in Pasadena, the weather for the 129th annual Tournament of Roses...