Last month, we reported on the New York Yankees’ long-running program of sending flowers to funerals around the country for officers killed in the...
Green Bay Profit Blast to Highlight Design Profitability, Online Selling
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
Field to Vase Dinner, Design Demos Added to SAF Palm Springs 2018
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
Prom Promotion Generates 2.4 Million Impressions
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million...
2018 Petal It Forward Event Set for Oct. 24
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members...
Florists Leave Detroit with Ideas on Sales, Service, Financials and More
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
Memorial Day Flower Outreach Expands to Dozens of U.S. Cemeteries
A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers...
Washington Post Highlights Realities of E-Verify
The Society of American Florists members took E-verify to Capitol Hill in March during the group’s annual Congressional Action Days is now getting...
One in Three American Adults Bought Mother’s Day Flowers or Plants
Young adults, households with kids and residents of the American West proved to be key flower-buying groups for Mother’s Day 2018, according to an...
Cancer Foundation Honors Oregon Florist
When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and...
Florists Gear Up for Detroit Profit Blast
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
At First Lady’s Luncheon, American Grown Flowers Take Center Stage
American Grown flowers were the subject of delight — and even friendly competition — for about 1,850 Congressional spouses and associates this week...