Last week, the industry lost an international expert in floral care and handling, an enthusiastic educator, a devoted volunteer and a friend to...
Minnesota Wholesaler Generates Buzz Ahead of Women’s Day
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...
California Grower Gives Out 100,000 Tulips in Downtown San Francisco
All around Union Square in downtown San Francisco last Saturday there were smiles, tears — even a marriage proposal — and there were thousands and...
FTD Offers Scholarship Money to Attend SAF Convention
Dreaming of attending SAF Palm Springs 2018 but don’t quite have the resources to get to the education-packed event? FTD is awarding $20,000 in...
Watch SAF Lobbyists Explain CAD ‘Asks’ on Facebook Live
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the...
Washington Post Publishes Response from Asocolflores on Labor Claims
Asocolflores, the Association of Colombian Flower Exporters, contacted The Washington Post this week to refute claims made by a representative of a...
Arne M. Thirup, AAF: 1928-2018
A dedicated family man and a much-admired industry leader who advocated tirelessly for domestic flower growers died peacefully on Feb. 21. Arne M....
SAF’s Petal It Forward Inspires Charity Event in Idaho
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in...
Companies Cut NRA Ties After School Shooting
Major companies, including Delta Air Lines and United Airlines, have cut ties with the National Rifle Association amid intense scrutiny over the...
68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a...
Consumer Survey Points to Steady Preferences and Buying Habits on Valentine’s Day
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research...
CAD to Include White House Briefing
The Society of American Florists has confirmed that its 38th Annual Congressional Action Days, March 12-13, will include a special opportunity for...
In Florida, Flowers Offer Some Comfort in Face of Tragedy
When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
News Reports Recommend Valentine’s Day Flowers from SAF Florists
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong...