A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm...
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...
At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an...
Three hundred and seventy seven days have passed since Hurricane Harvey hit the Gulf coast of Texas, inundating the Houston metropolitan area with a...
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and...
If you’re among the hundreds of industry members heading to SAF Palm Springs 2018 next week, you might want to take a few minutes this week to...
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7....
By Anne Holub The countdown is on. In just two weeks, 74 speakers and expert panelists will share strategies and tactics drawn from both the floral...