A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web...
Want to Hold Holiday Stress at Bay? Start Your Christmas Planning Early
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year....
Esteemed Educator Ardith Beveridge To Retire
One of the industry’s most beloved designers and educators, Ardith Beveridge, AAF, AIFD, PFCI, CAFA, MSF, the 2012 winner of the Society of American...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...
SAF Profit Blast in Green Bay: They Came, They Learned, They Bonded
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
SAF Members to Elect New Leaders
It’s election season at the Society of American Florists. Voting members will receive an election ballot via email on Thursday, July 12 to choose...
Ongoing Volcanic Activity Threatens Orchid Growers in Hawaii
Some orchid growers in Hawaii have been hard hit by the ongoing volcanic activity that began in May. In the Kapoho region on the Big Island — an...
Social Media Expert to Talk Digital Marketing and Videos in Palm Springs
Admit it: Before you buy a product or head to a store, you do your research online and through social media. Your customers do the same thing. The...
California Designer Takes America’s Cup — and Preps for World Stage
During the final round of the FTD America’s Cup design competition last week, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Florists Head to Green Bay for Tips on Sales, Social Media — and More
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
AIFD Symposium Draws Hundreds to Washington
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
All Industry Segments Prepare to Petal It Forward on Oct. 24
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...