Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting...
Get Ready to Promote Wedding Season
read more
Business Builder
Remind Your Customers that Dads like Flowers, Too
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father...
Help Your Customers Say Congrats to Grads
Last year, the typical excitement that comes with senior year was taken over with uncertainty as the COVID-19 pandemic canceled graduation...
When They Go Low, Be Reasonable
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be...
3 Tools to Promote Prom Flowers
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
Share Your APW Successes With SAF
It’s Administrative Professionals’ Week and we hope your customers are celebrating the hard-working and devoted administrative professionals on...
3 Tips to Share with Customers for Administrative Professionals’ Week
Research shows that a gift of appreciation will naturally lift an employee’s mood, create a lasting memory, and boost productivity. Plus, giving...
Encourage Customers to Give Thanks this Admin Professionals’ Day
Show appreciation for the hard-working, devoted administrative professionals on your team by celebrating Administrative Professionals day! This...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
3 Messages to Share during Stress Awareness Month
Throughout the past year, the COVID-19 pandemic has impacted every part of our lives, including our mental health. Many customers may not realize...
3 Resources for a Successful Easter
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
How to Drive Sales and Manage Volume on Valentine’s Day
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of...
Welcome Springtime with Flowers
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
4 Resources to Drive Sales for International Women’s Day
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
Learn How to Capitalize on the Houseplant Trend
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...