When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
Ice Cream Partnership Leads to Sweet Rewards
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Business Builder
3 Tactics for Better Email Open Rates
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
In Fight In Fight for Customers, Brick and Mortars Get ‘Homey’
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...
Give SAF’s Legal Eagle a Call
The bride refuses to pay. What should you do? Need to have a fast chat with an attorney? Give SAF’s legal eagle a call. It’s free. The Society of...
Petal It Forward Prep: Get Help from Your Friends
For the second year in a row, the Society of American Florists is spearheading a feel-good effort to promote florists and get flowers into the hands...
To Bring in ‘Just Because’ Customers, Arizona Florist Shakes Up Product Offerings
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...
Prepare to Petal It Forward on October 19, 2016
SAF's 2016 Petal It Forward event is two months away, scheduled for Wednesday, October 19. Petal It Forward is a "random acts of kindness" type of...
“Express Yourself” Flirts with Personal Style
Promote your ability to accentuate individual styles with the Society of American Florists’ “Express Yourself” materials. The materials feature a...
Surprise, Surprise!
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you've been longing to have as a...
Steal These Email Ideas from 4 Brands
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers...
Free Test Call for SAF Members
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
“Nature’s Sympathy Card” Offers Comforting Reminder
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers...
Give Your Lawmaker a Tour
In this tumultuous political year, members of Congress would appreciate a friendly invitation to tour your floral business. Members of Congress are...