The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Picture yourself on Valentine’s Day. The shop is busy. The design room is hopping. Phones are ringing and orders are heading out the door. You spot...
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...
Resolving to do a better job with social media next year? We have you covered. Here are some of our top social media sales tips from our 2016 Sales...
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
We know you have Valentine’s Day and Mother’s Day covered, but are you making the most of events and opportunities between the big holidays? This...
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and...
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when...
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask...
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday...
'Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website...