Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
Suds, Buds and Sexy Duds to Bring in Fellas for VDay Shopping Night
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Business Builder
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Buy, Buy, Baby
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
Need a New VDay Campaign? Embrace the ‘Bad.’
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Add Pizazz to VDay Marketing with Video
Need a low-cost way to get in front of potential Valentine’s Day customers fast and memorably? (Of course you do.) Harness the power of video....
Practical Tips for More Profitable Weddings
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you...
On Valentine’s Day, Train Your Team to Act ‘FAST’
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Starbucks Courts Millennials with Higher End Brand
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with...
Marketing Tactics to Increase Millennial Floral Purchases
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...
Two Ways to Reduce Wait Time on Valentine’s Day
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Can Lost Sales Hold the Key to Future Ones?
Picture yourself on Valentine’s Day. The shop is busy. The design room is hopping. Phones are ringing and orders are heading out the door. You spot...
3 Christmas Follow-Up Tasks You Can’t Ignore
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Will an ‘Exclusive’ Rose Pique Customers’ Curiosity?
To make his rose selection stand out, a Boston florist is tweaking his Valentine’s Day promos this year to feature a specific, high-end rose along...