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As Chip Card Technology Rolls Out, ‘Liability Shift’ Deadline Approaches
An upcoming deadline involving new credit card technology and how credit card payments are processed is important for retail florists to know about — but not cause for panic (or costly upgrades), according to experts from within and outside the floral industry. To...
Email Receipt That Score More Sales
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when spurred by a discount in an email receipt. “With an open rate of 70.90%, compared to the average 17.19% for regular email...
A New Year’s Resolution: Humanize Your Marketing
To improve your marketing in 2015, change your perspective. Rather than focusing on the quantity of likes, fans and followers, really think about the people you’re trying to reach and how they’re responding to your message. Baileigh Industrial shows the human side of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.