There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father’s Day can be a challenge for florists. York Flowers in Washington, D.C., and Annapolis, Md., wants customers to share photos and stories about...
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding professionals to save the date for her “engagement party,” Tuesday, June 23.Jennifer Pryor, of White House...
As a small business owner and the mother of four, Sarah Morrison has sufficient excuses to grab every minute of sleep that she possibly can. Nonetheless, every Wednesday, at 7:15 a.m., you can find the owner of Tuscaloosa Flower Shoppe mingling with a group of about...
Some things are synonymous with graduation — caps and gowns, for instance. Wouldn’t it be great if flowers were part of the mix? Nudge customers in the right direction with SAF’s banner ads, which say, “Hooray for your graduate! Send flowers.”...
Summer’s a fine time to catch up on reading, but we’re not talking about “Girl on the Train” or anything by E.L. James. If you want to earn big bucks from stylish flower buyers, staying abreast of trends is “absolutely essential,”...
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