SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Where Will You Petal It Forward on Oct. 23?
One of the best ways to prepare for Petal It Forward is to strategically select the location and time for your event. Start by scouting locations such as pedestrian malls, coffee shops, outside large office buildings and restaurants during the busy morning rush or...Growers and Breeders Prepare to Petal It Forward on Oct. 23
With this year’s Petal It Forward date set for Oct. 23, growers and breeders say planning ahead leads to a successful event and a meaningful experience about the power of flowers for staff. For Sakata Seed America, Petal It Forward resonates with its mission...
Wholesalers Prepare to Petal It Forward on Oct. 23
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a wholesaler with 20 locations nationwide, who has participated in Petal It Forward since 2016. Michelle Friebel, sales and...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local communities by taking part in the Society of American Florists’ led random-acts-of-kindness flower giveaway – and they’re eager to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.