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Prom Display Entices Teens, Encourages Bigger Sales
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the range of what she can do, the owner of Iris Blossoms Flower Shop in Clearwater, Kansas, repurposed a pottery workbench...
Amidst Winter’s Fury, Boston Florist ‘Conceives’ Clever Idea
What do people do when extreme winter conditions leave them isolated at home? One florist’s bet: get frisky. For couples who combatted the boredom of Winter Storm Skylar with a little hanky panky, Rick Canale of Exotic Flowers in Boston, Massachusetts, issued a...Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the season’s finale. Ever mindful of popular culture’s significance among her millennial customer base, Jackie Levine, manager of...
Prom Kits Increase Productivity
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system: prepping and packaging hard goods before a rush of teens descend upon the shop. Sarah Gillespie, vice president of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.