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Ho Ho SEO: Are Holiday Shoppers Finding You Online?
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to Google, a staggering 92 percent of holiday shoppers use the internet to either research or purchase gifts. So, when a...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, JackThreads and Warby Parker, will be publicly experimenting with a new set of tools that...SAF CEO Peter Moran’s “State of the Industry Address”
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the floral industry and thoughts about how disruptive technologies from other industries may challenge the floral industry’s...
High-Tech Loyalty Program Lands Connecticut Shop Marketer of the Year Honors
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers — is the winner of Floral Management magazine’s 2016 Marketer of the Year...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.