For hundreds of floral industry members across the country — and an untold number of consumers who happen to come into contact with them — today is the day to revel in the power of flowers and to experience just how good it feels to give and receive floral gifts. The...
Can shipping product via sea freight alleviate some of the industry’s transportation headaches? How can owners not only find employees, but also create meaningful programs to retain and develop them? These are some of the most significant questions facing today’s...
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition Oct. 5 in Portland, Oregon. Fifteen high school students competed in the second annual Floral Chopped design competition at...
A week after Hurricane Michael hit Florida’s panhandle as a Category 4 storm, rescue efforts remain underway in some of the hardest hit areas, and floral industry groups have sprung into action to help support businesses devastated by the storm. The AIFD Foundation,...
Christmas is in 76 days — and Valentine’s Day arrives (rain, shine, snowstorms or otherwise) just 51 days later. So, retail florists could be forgiven if they decided to burrow in, keep their heads down and crank out planning and prep throughout the fall. But for...
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