As the novel coronavirus has become more widespread, U.S. companies, businesses, state agencies and schools are bracing for impact — and floral industry professionals are closely monitoring the situation in their local communities and at the wider national and global...
Eight out of 10 respondents to a recent Society of American Florists economic survey classified business as either “good” or “excellent”— and more than two-thirds said they are “optimistic” or “very optimistic” about 2020 sales. Among the key concerns noted:...
The Society of American Florists has added three new team members to its staff — including a longtime florist with deep experience in the industry and the association. Kate Delaney, AAF, joins SAF as the group’s new director of career development. Prior to this...
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFCI, says florists can strategically capture more of that budget without adding...
Finding, training and — maybe most important of all — keeping great workers is one of the biggest obstacles to growth that floral profressionals face. This month in Floral Management, Glenna Hecht, an HR expert, shares insight on how you can create a “learning...
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