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Writer Sings Flowers’ Praises in New York Times
This holiday season, if a competitor slams flowers as a “gift that dies,” florists have an elegant retort: That’s the point. A new essay in The New York Times is a heartfelt take on the beauty of flowers and the importance of both giving and receiving flowers. Rather...
Conforti Sells Beneva Flowers
A well-known florist in Sarasota, Florida, has sold the retail and wholesale arm of his business to dedicate more time to developing marketing and technology tools for the floral industry. Art Conforti, PFCI, sold Beneva Flowers on Nov. 4. He now plans to spend more...
Through Partnerships and Renovations, Big Brands Rethink In-Store Experience
To better compete against discount stores and online retailers, Saks is “making some radical changes” to its flagship department store on Fifth Avenue in New York City. Among them: an impressive new spiral staircase, glass elevator, an exclusive “vault” area for...Tough, Resilient’ Wholesalers Gather in Record-breaking Numbers in Miami
More than 780 floral industry members traveled to Miami Oct. 21-Oct. 23 for the Wholesale Florist & Florist Supplier’s 2015 Floral Distribution Conference. This year’s record-breaking attendance continues a five-year upward trend. In 2014 the conference attracted...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.