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On the Red Carpet, a Wall of Flowers
When some of the country’s finest actors took to a popular red carpet last week, they found themselves standing in front of and often gushing over an impressive floral design. An annual awards show for off-Broadway performances, the Obies are jointly presented and...
Dutch Company Creates Chrysanthemum for Princess Charlotte
What do you give a kid who already has diamond rings, looking glasses, billy goats — and all the other stuff of nursery rhymes — galore? How about a perfectly hued chrysanthemum? The ‘Princess Charlotte’ chrysanthemum — pink with green tips — is now on sale at...
Flowers Play Pivotal Role in Honoring Fallen Service Members
An effort to honor fallen service members at Arlington National Cemetery — and at cemeteries around the country — got some serious support from the floral industry over the holiday weekend. More than 400 volunteers placed almost 140,000 flowers on gravesites or...
APW Returns: Good News for Urban Shops — and Florists Who Push, Push, Push
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market and frustrates florists? The answer — according to results from a Society of American Florists’ post-holiday survey —...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.