SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
California Senate Passes Farmworkers Overtime Bill
The California Senate on Monday passed a bill that would expand overtime pay for farmworkers. Introduced by Assemblywoman Lorena Gonzalez (D-San Diego), AB 1066, passed the Senate floor with a 21-14 vote. The bill now goes back to the California Assembly for a final...
Get COGS Under Control
If you’ve been a retail florist for a while, you’ve undoubtedly seen articles about Cost of Goods Sold (COGS). You know that if you are going to make a profit you must control COGS and payroll. All the other expenses in a flowers shop combined do not match the...
Representative Visits N.H. Grower to Talk Issues
In Loudon, New Hampshire, Doug Cole and his team at D.S. Cole Growers recently hosted a congressional guest. Rep. Annie Kuster (D-N.H.) toured the business and talked to Cole about regulatory and policy issues affecting his business including immigration reform,...
Can Emoticons Make Customers Like you More?
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don’t be! According to Inc. magazine, business owners can often create more positive customer service experiences and additional...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.