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Learn to Staff for Productivity
The single biggest reason for low designer productivity is scheduling too many design hours each day, i.e. staffing too high. Many shops have one to two more designers than they need. That’s the argument Paul Goodman, CPA, PFCI, puts forward in this month’s issue of...
SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington
When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days (CAD), they received some straightforward advice on meeting with lawmakers and legislative aides: Tell your story. It can...
Maryland Retailer Testifies to Congress
When an influential House committee convened today to discuss small business issues, a longtime floral industry member was present to share his story — and make the case for the industry at large. Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an eight-week-long campaign focused on women and flower-giving. FTD kicked off its #ILooktoHer campaign March 8 with a giveaway of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.