Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’ 1-Day Profit Blast in Philadelphia. During an info-packed session, fourth-generation florist Laura Daluga, AIFD, of...
A tax issue that Society of American Florists members discussed with lawmakers and key staff during SAF’s Congressional Action Days (CAD) is getting more attention on Capitol Hill — but its future is hazy. The proposed border adjustment tax (BAT) is a significant...
Former White House Florist Laura Dowling has written a new book that The New York Times recently characterized as filled with “juicy details about decorating drama at her former place of employment, along with anecdotes about flower arrangements and craft projects.”...
When it comes to attracting new business, very few things beat a referral. But how do you go about asking for a referral without looking pushy or desperate? In a recent article at Entrepreneur.com, contributor John Rampton walks readers through 25 tested approaches...
Tight space got you down? You don’t need a lot of room to make a big impression on brides and grooms. In the March issue of Floral Management, we talked to three florists who have maximized relatively tight quarters and created stunning wedding consultation areas....
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