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Making the Holiday Season Right Means Catering to Mom
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions, activities and gifts that bridge the distance many families won’t be able to cover. That’s according to a recent Forbes...
Charitable Donations Pack an Extra Punch in 2020
One flower shop in Pennsylvania is making sure more than flowers will be on the table this Thanksgiving. Matlack Florist will donate a portion of the proceeds from a trio of autumn arrangements to a local food bank in West Chester, Pennsylvania. The effort, coined...
Exercise Your Right to Get Flowers in Front of Voters
Fundraising is just one more thing that’s gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues (and support for local businesses) to come through in the form of flowers. When Lesley Lopez, a Democratic...
Halloween Hacks to Celebrate a Scary Day
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and pumpkin-obsessed have their way. Yes, it will feel different this year — like every other day on the calendar — but it...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.