SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Fight COVID Fatigue with Communication
There’s not an HR expert out there who could have predicted what the world of work would feel and look like in 2020. So when Society of American Florists editors asked HR expert Glenna Hecht what was coming in 2021, she rightfully said her crystal ball is out...Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year delivered, many retail florists say they are going into 2021 with more clarity: They’ve changed, updated, reinvigorated,...
Fashion-Forward Book Puts Flowers Front and Center
Looking to round out your social media calendar with some holiday-adjacent content that helps position you as an expert among your fashionista clients? A new book that marries the two loves — flowers and fashions — of a world-renowned couture designer is out just in...
D.C. Floral Designer Tills Soil with Weekly Paid Classes
Encouraged by the response to flower and plant virtual classes — but looking to create a more streamlined approach to online classes — the owner of She Loves Me in Washington, D.C. recently launched a full year of weekly Instagram class, exclusive to paid members. On...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.