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Gabriel Becerra Appointed to President of FMRF
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra precedes Paul Bachman of Bachman’s Inc., who completed his two-year...
Students Honored at ASHS Annual Conference
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for Horticultural Science (ASHS) Annual Conference held from Aug. 8 – 11, 2016 in Atlanta, Georgia. Clemson University...
Grants Awarded to Support Aspiring Floral Designers
Five floral design programs have received a total of $28,700 through the American Floral Endowment’s James and Helen Phillip Program. Created to honor James and Helen Phillip by providing scholarship assistance to people who are interested in careers in the...
More Than $35,000 Awarded in AFE 2016 Scholarships
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to flowers and plants. Caitlin Redpath wants to be a “farmer-florist” who prioritizes worker, environmental and crop...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.