Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with smart, proactive strategies, you can still increase sales, set your shop apart, and deliver meaningful, memorable moments for...
2024 in Review: SAF Guided and Connected the Industry
In a year that brought a changing political landscape, two destructive hurricanes, new findings on sustainability, business consolidations and closures, market fluctuations and cooling flower sales (read “2024 Industry Snapshot” for more details), the Society of...
2024 Industry Snapshot
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty — alongside moments of growth and celebration. Here’s a recap. The floral industry landscape continued to evolve,...
PFCI Newsletter – October 1, 2024
PFCI Updates Exciting Changes for the PFCI Application Process We’re thrilled to announce that the Trustees are working diligently on a new PFCI application video. This update aims to streamline the application process, making it more accessible and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.