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Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attending SAF’s 1-Day Profit Blast. Micciche, who owns Mainstreet Flower Market in...Holiday Prep Series: Win the Battle Between Payroll and Profit
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, however, if the extra profits only stuff the stockings of employees via overtime...Holiday Prep Series: Is Your Website a Sales Maker or Breaker?
When Patrick Hall purchased Élan Flowers in 2015, he just wanted to make beautiful flower arrangements. Instead, he spent a significant amount of time fighting with the business’s website. It didn’t work the way Hall or the customers wanted it to, leaving him fielding...Right-Price Flowers to Alleviate Consumers’ Recession Jitters
No retail florist wants to hear that consumers are spending less leading into the holidays, but a consumer confidence poll arrived in September like a stocking full of coal. According to IPSOS, 84 percent of Americans think the U.S. will enter a recession by year’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.