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That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign debuted a year ago to promote sales across the floral industry and exceeded the...Make an Impression with Social Ads
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly scrolling. How do you make users stop long enough to consider your product and, even better, click over to your website? A...Dive Into Data to Increase Web Sales
Trying to reach customers online can feel like you’re screaming into the void. There could be dozens, hundreds, or thousands of potential customers who hear you, pop into your online shop, and silently depart. You’ll never even know they were there unless you’re...Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was exactly why Amber Micciche valued attending SAF’s 1-Day Profit Blast. Micciche, who owns Mainstreet Flower Market in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.