SAF Rolls Out New Tools for Floral Industry Entrants
Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails? If you answered yes, you’re not alone — and addressing this common challenge has real benefits for your business....
SAF Launches New Course to Boost Digital Marketing
One of the busiest holidays is right around the corner. Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day arrangements? Digital marketing done right is highly effective, but many florists don’t know where to...Can You Pay Well and Be Profitable?
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based compensation, but don’t know where to start? A seasoned floral industry husband and wife team have pulled back the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.