SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Surprise, Surprise!
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you’ve been longing to have as a customer? Get their attention by sending an anonymous knockout arrangement. “Secrecy is amazingly...
Steal These Email Ideas from 4 Brands
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers consistently rank it as the single most effective tactic for awareness, acquisition, conversion and retention, according to...
What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned marketing executive Michael Bassik of MDC Partners, every election cycle provides...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the appropriate teams and, upon reflection, decided it was best to adjust the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.