With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy flowers. The Society of American Florists offers materials and advice to help members promote their sympathy business in a tasteful, professional way.
Members can access free tools and advice at safnow.org/sympathy, including:
- Suggested letter to send local funeral directors
- Alternative Phrases to “in lieu of flowers”
- Talking points on the benefits of sympathy flowers
- Sympathy Business Checklist
SAF also offers a Sympathy poster and two statement stuffer designs in the SAF Store.