The Society of American Florists
connects retailers, wholesalers, growers and suppliers to cultivate a thriving floral community.
SAF News, Events and Updates
Explore SAF’s Floral Industry Resources
Latest Floral Industry News
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs...
Valentine’s Day Buyers of Flowers and Plants Hit All-Time High
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year,...
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft...
Highlights from this issue
Incentives to Inspire
Discover how florists are rethinking benefits and incentives to attract top talent and boost sales. From mental health resources to creative perks, these fresh approaches to employee satisfaction are making a big impact.
Sumptuous Selections
Get inspired by innovative ways to maximize neutral-toned florals, including Pantone’s 2025 Color of the Year, Mocha Mousse.
Since 2015, the American Florists’ Association, uniting the floral sector, has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!
SAF Classifieds
