Looking for ways to strengthen your team’s sales confidence, protect your wedding profit margins and connect with customers? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business: 

• How can I train my team to lead customers more confidently on phone orders? 

• What should I put in my wedding contract to protect margins if flower prices rise before the event? 

• What educational email topics should I send customers besides promotions? 

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re planning for seasonal demand, managing wedding expectations or making strategic sourcing decisions, Aster delivers answers grounded in the floral industry’s best practices — not generic recommendations pulled from across the internet.